Daytona

The story of the Rolex Cosmograph could be called the most chaotic of all the Rolex Oyster models. Rolex is keen on creating a winning product. The watch never really got off the ground until 1986 when the market for them exploded and the watches would often sell for double the retail price in Italy. The "Paul Newman" models manufactured around 1967 were and still are the most desirable of the Daytona models fetching prices over $30,000. It retailed for around $150 back then. In 1989, Rolex replaced the Valjoux workhorse movement with the Zenith El Premiro movement. During the 1990s, the Daytona was the only Rolex model not using a Rolex movement. In 2000 came the newly developed Rolex caliber 4130 with a 72 hour power reserve. The steel 116520 retails at $10,400. Steel and Gold models retail for $16,400 and all 18K yellow gold for $29,500. Steel Daytona's have consistently sold for more than retail since the 1980s. The two-tone and gold models do not sell for over retail, unlike their steel counterparts.